Strawberry taste......or not

I have been trying several varieties from the dreaded supermarket to get an idea of flavour with a view to growing my own next year but they all taste the same. That is to say they taste of nothing much at all. Any suggestion of varieties that actually taste like strawberries much appreciated both for buying to eat now and to grow next season.

 

@cindy Check the recent thread starting with "Any Strawberry Experts...". And yeah, supermarket ones will give you no idea, all pretty much bland things, don't waste your money on them.