Anyone know this plant?

Would anyone be able to identify the name of this plant please?
It is bushy in form and the flowers feel like straw.
Hope you can help thanks in advance.

 

Not a flippin' clue ! however, I can see by the looks of it it may be a mediteranian based plant. With the silver hairy leaves water loss will be at a minimum. With today's climate, I can see it may catch on.

Cheers, Tony.

 

COULD BE A HELICHRYSUM NOT SURE

Stuart

 

Hello Daffodil Fan and welcome to GC.

It is very possibly the Helichrysum orientale, the Strawflower ...
http://en.wikipedia.org/wiki/Strawflower

 

Thank you all so much for your help!
Stuart and Victoria you put me on the right track and I have found it helichrysum sanguineum (of course it would be with the red!) - quite a plant in Israel by all accounts too as wikipedia tells us:-
It is a symbol for the Israeli Yom Hazikaron (Memorial Day for the Israeli Fallen Soldiers and the Victims of Terrorism) and is worn on ceremonies on a white shirt.
It is known there as "Blood of the Maccabees" (Hebrew: דם המכבים‎, Dam Hamakabim). Its name is derived from a legend saying that in every spot one grows, a drop of blood has been spilled on the earth. This is where its significance in the Yom Hazikaron ceremonies comes from, to remind people that much blood has been spilled to allow them to live in the land of Israel.

 

Or maybe Helichrysum amorginum Ruby Cluster

http://bloomsofbressinghamplants.com/products/details/142/6/perennials/helichrysum-ruby-cluster.html

 

Thank you Silver Surfer I think this is variety is even more likely!
Thanks for you help

 

Very gardenworthy it looks, too.