Tower Bridge (rose not building)

Came across this rose yesterday and the bought it because the scent was really strong. It's a very deep red though and the label and all of the books I've looked at say it's a pink. There's only one bloom at the moment but it is fully open. I'm trying to decide where to place it and wondering whether I can rely on this colour being the norm on this plant, I know rose buds are often deeper shades from full blown but I don't think this one is going to change.